PCH/FMC to Unveil New Brand in 2018

PCH/FMC to Unveil New Brand in 2018

12/13/2017

The year 2018 will be an exciting time for Paris Community Hospital/Family Medical Center when it announces a new brand.

The new brand will be Horizon Health, renaming Paris Community Hospital/Family Medical Center (PCH/FMC). The new name will include a new logo and will more thoroughly reflect the organization’s growth and geographic reach beyond Paris.

“We have considered a new brand for more than two years,” said Oliver Smith, president & CEO of PCH/FMC. “This is being done to better convey our growth and create a sense of inclusion that all of our physical locations are part of the same organization. The name Paris Community Hospital/Family Medical Center mentions two specific facilities and does not reflect that we have services beyond those two locations.”

Smith said the decision to rebrand “was not taken lightly and involved a lot of thought.” The process included focus groups comprised of community members and PCH/FMC staff, hospital administration, the hospital’s board of directors, healthcare providers, and PCH volunteers.

Over the past few years PCH/FMC has experienced significant growth in physician recruitment, service line expansion, and quality, Smith said. PCH/FMC now employs a full-time endocrinologist and urogynecologist, specialists not traditionally available in rural areas and lacking in even larger, nearby communities.

New building projects include construction of a permanent EZ Care clinic, expansion of the hospital’s surgery area, and construction of a new rehabilitation services building (which will include dialysis services) on the main hospital campus. In 2017, the hospital received a five-star rating for patient satisfaction from the Centers for Medicare & Medicaid (CMS), which is the highest rating possible.

“Given the positive growth that has occurred and the growth that is yet to come, we’ve become a mini system,” Smith explained. “Research has shown that having Paris in the name is limiting in our appeal geographically. A new brand will more accurately convey where we have been and where we are headed.”

Horizon Health will replace Paris Community Hospital/Family Medical Center as the overarching name of the organization. Clinics in Paris, Chrisman and Oakland, the hospital, as well as EZ Care and Senior Care, will be services of Horizon Health. For example, EZ Care will be branded as “a service of Horizon Health.”

“We want to ensure that our outlying facilities are heavily branded to the communities they serve,” said Erin Frank, PCH/FMC marketing manager. “For instance, residents in Chrisman have a strong sense of community and our clinic is there to serve their specific needs.”

Smith added that new brand does not mean that the organization has been purchased. It remains a strong, independent organization with a local board of directors.

“Even though we will have a new name and logo going forward, people will continue to receive the same quality care they expect,” Smith said. “Our commitment to our community has not changed and will only get stronger.”

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